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So, you've noticed other businesses succeeding on Facebook? You've heard about the power of this social media platform for creating relationships with prospects and customers? But when you go to do it for your business, you lose confidence, and you aren't sure quite what to do?

Facebook is a fantastic platform for your small business to promote on. The functionality allows you to build a mini-website. In this course, I will explain the value of a Facebook page and how to make the most of this platform. I will show you how to set-up a page from scratch and guide you on what wording to use, choosing photos, and how to post to Facebook so you can confidently use it.

My name is Kelly Hodgkins, and I’m here to guide you, step-by-step, through this process. I have loved marketing for as long as I can remember, and I have been working in the industry for over ten years. I am the co-owner in my marketing consultancy in South Africa.

As social media have come to the fore, I have engaged with them, created strategies for them, and implemented these strategies for a broad range of clients. I have taught several students the Facebook basics in person, and TabletWise allows me to teach you, wherever you are in the world. I want your business to have a remarkable, tailored Facebook page and for you to feel confident using it.

What will you learn in this course?

  • We explore the different kinds of Facebook business pages you can choose from and why a Facebook business page is preferable to a personal profile
  • We will identify who you are talking to and how that affects your content
  • We will create the key elements to create a remarkable Facebook business page, including:
    • The text for the About Us section
    • The images for the profile and cover photos
    • Your first post
  • We will look at the different kinds of Facebook posts, including:
    • Photos
    • Videos
    • Live
    • Events
  • We will create your Facebook business page, step-by-step
  • We will post your first post, step-by-step

To get the most out of this course, you need to have a Facebook personal profile and use Facebook regularly.

My objective is for you to create a well-thought-out business Facebook page and manage your page confidently. I will explain each decision we make, why we are doing what we are doing, and I will show you step-by-step, click-by-click, how to do it.

Requirements

  • You should be confident using your personal Facebook page.
  • You should have a product or brand you are looking to promote.
  • You have identified a Facebook page as a platform from which to communicate.

About the instructors

Kelly Hodgkins

Brand strategist
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I have been passionate about marketing since I was young and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite too.

I had the privilege to grow up in an entrepreneurial home where my mum ran her own marketing consultancy, Purple Mookiting. What free time I had after school and during holidays was spent working in the business and I am now a full time consultant and co-member. Marketing has always been a passion as is psychology. The two disciplines complement each other and I regularly use my psychology principles in the workplace.

Social media are dynamic and rewarding. Reaching a target market is made so much easier and creating engaging posts presents an opportunity for creativity. With direct feedback from customers and prospects, it allows me to get in touch with the market and interact with them. I just love it! I do understand all the jargon and change can feel overwhelming and confusing and I enjoy sharing how to work with platforms like Facebook in a simple, easy to follow way that allows the student to use them confidently.

I love my friends, my horse and my dogs. I love music and play piano (well) and guitar (poorly). I love art and design. I love reading and am constantly searching for new books. I am obsessed with good coffee, beautiful clothes, gorgeous shoes and fun jewellery.

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