So, why is there a need for this course people have been using phones their whole life. These days, five year olds use phones, what's the difference for business? Let me tell you, there's a huge difference between how you use a phone, in business, your work life versus your personal life. There are a lot of things that are perfectly acceptable to do with friends, family, but if you do it in a business situation, you will lose clients, you will lose customers, you will lose promotions. So let's clearly define what we're talking about here. This is not how to call your best friend and say let's go to a party.
This is about how to use the phone for business and really understanding the differences what's appropriate what isn't. If you call your best friend and you don't leave a message, you know, they're gonna see you call they'll call you back. Doesn't matter. But if a very important prospect or client calls you and it goes to your cell phone You then call back and you don't leave a message, they have no idea to you. They may have had 10 or 20. Other calls come in and not going to go through and see what number corresponds to what.
So if they think you didn't return their call, they're going to think you don't care. You don't want their business you don't want the job. So get clear cut example, what can work calling your best friend or a family member can mean absolute career destruction if you do the same thing, when it comes to how you use the phone, in your business life. So these are the things we're going to cover in this course of really learning this division. I'm not telling you, you have to use my system for every call and your personal life. You don't.
And you don't have to use the techniques I'm going to advocate in every single situation in your business life. But when in doubt, I believe these are the basic principles that will help you the most and limit The chances that you've needlessly offended someone confused a client, customer, prospect, boss or co worker. These are the principles that will protect you the most and help you advance your message, your agenda, your business and your career.