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Do It Yourself Local SEO for the Small Business Owner

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course

Do It Yourself Local SEO for the Small Business Owner

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course
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This is the introduction to the course.
In this lecture, I discuss who I am and why I created this course.
I compare some pricing insights to keep in mind.
If you are not technical, building your own site might be a challenge for you. Consider hiring someone to build a site for you, preferably in Wordpress.
SquareSpace is a simple drag and drop interface based content management tool that you can use to build your business website.
Google+ for business is VERY important for ranking locally in your area for your business. Most of the course is focused on this.
Here are some examples of optimized pages vs. non-optimized pages on Google my Business.
In this video, I walk you through setting up your Google+ business page.
Canva is a great tool if you are looking to make simple edits to your photos.
Posting on Google+ is another way you can increase awareness for your company. Post your blog posts and be sure to include hashtags with a # to mention relevant keywords that make sense for your business.
Yelp is an important place to have your business listed.
Facebook business pages are actually one of the most important pages you can have.
Linkedin is another very important site you should have your business listed on.
Twitter is simple to use and also can be used for business.
Running a contest or giveaway is a great way to generate buzz for your business.
Making sure the NAP (Name, Address, Phone Number) is consistent across all of these profiles is critical for ranking in the local map pack on Google.
Checking Citation Consistency (aka Business Listings) is easy to do with tools like Brightlocal.
Data Aggregators pass your business information to tons of other sites across the internet. Using a service like Moz Local will allow you to utilize many of these.
Moz local is a simple tool for checking basic errors on the top business websites. It's 100% free to run a scan with and I highly recommend it.
Brightlocal contains tons of useful SEO tools for local search. I at least recommend checking out the trial and using some of their tools to see where your business currently stands.
GeoRanker is another tool you can use to check local SEO rankings.
UpCity is an awesome platform for Local SEO. It has a huge task list of ideas far beyond what I've shown in this course, I recommend trying it out and see if it's something you could use for yourself.
In this video, I show you how to add the NAP information to your website.
If you are looking to make life a bit simpler I do recommend checking out the Yoast Local SEO plugin.
Here are a couple of local SEO articles worth reading. There is tons of free information out there that can be found on Moz and other sites.
In this video, I discuss the importance of content for local SEO.
Creating service pages for your business is crucial. You should have content for every single service you offer on a different page.
In this video, I cover heading tags for SEO.
In this video, I cover adding alt text to your images. I also mention Google's Picasa tool which you can use to add longitude and latitude coordinate to your image based on location. This will also help with local SEO.
Writing content does not need to be expensive, you can hire writers for as little as $5 per article from Fiverr.
Linking to other content on your website is something Google will take into account when ranking. I cover it briefly in this video as a best practice.
Jetpack is a free plugin that you can combine with their publicize feature to automatically post on social media when you add content to your website.
Reviews are a huge part of boosting your local rankings, they also help generate more interest from potential new clients.
In this video, I show you how to use a review generator handout template to ask your clients for reviews on Google.
In this video, I briefly discuss what Backlinks are and how they affect your rankings.
I show you how to use a platform called Marketer's center to help you build some simple backlinks with social profiles.
Thumbtack is a great site for listing your business.
Angie's List and Homeadvisor are some other sites worth looking at.
Feel free to send me a message here on Udemy if you need help.
Thanks for watching my course! I hope you learned a lot. If you have ideas for improvement feel free to start a discussion or send me a message.

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you want to do the work on your own?

If your answer to the above questions is yes, this is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015, Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only three businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course, I walk you through the basics of:

  • Setting up your website for local search
  • Setting up your Google+ business page
  • Adding your business to relevant website directories such as Yelp
  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
  • Tracking your rankings and auditing your business for search.
  • Importance of content and how to optimize it for your business
  • Ways to generate more reviews for your business on Google, Yelp, and others.
  • Learn about other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!

Who this course is for:

  • Small businesses who are willing to put in the work to rank locally
  • Those who are interested in dominating the search results for their local city
  • If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement.

Requirements

  • You will need a basic website built with either WordPress, Squarespace, or another easy to use content management system.
  • A willingness to learn, implement, read, and take consistent action.
This is the introduction to the course.
In this lecture, I discuss who I am and why I created this course.
I compare some pricing insights to keep in mind.
If you are not technical, building your own site might be a challenge for you. Consider hiring someone to build a site for you, preferably in Wordpress.
SquareSpace is a simple drag and drop interface based content management tool that you can use to build your business website.
Google+ for business is VERY important for ranking locally in your area for your business. Most of the course is focused on this.
Here are some examples of optimized pages vs. non-optimized pages on Google my Business.
In this video, I walk you through setting up your Google+ business page.
Canva is a great tool if you are looking to make simple edits to your photos.
Posting on Google+ is another way you can increase awareness for your company. Post your blog posts and be sure to include hashtags with a # to mention relevant keywords that make sense for your business.
Yelp is an important place to have your business listed.
Facebook business pages are actually one of the most important pages you can have.
Linkedin is another very important site you should have your business listed on.
Twitter is simple to use and also can be used for business.
Running a contest or giveaway is a great way to generate buzz for your business.
Making sure the NAP (Name, Address, Phone Number) is consistent across all of these profiles is critical for ranking in the local map pack on Google.
Checking Citation Consistency (aka Business Listings) is easy to do with tools like Brightlocal.
Data Aggregators pass your business information to tons of other sites across the internet. Using a service like Moz Local will allow you to utilize many of these.
Moz local is a simple tool for checking basic errors on the top business websites. It's 100% free to run a scan with and I highly recommend it.
Brightlocal contains tons of useful SEO tools for local search. I at least recommend checking out the trial and using some of their tools to see where your business currently stands.
GeoRanker is another tool you can use to check local SEO rankings.
UpCity is an awesome platform for Local SEO. It has a huge task list of ideas far beyond what I've shown in this course, I recommend trying it out and see if it's something you could use for yourself.
In this video, I show you how to add the NAP information to your website.
If you are looking to make life a bit simpler I do recommend checking out the Yoast Local SEO plugin.
Here are a couple of local SEO articles worth reading. There is tons of free information out there that can be found on Moz and other sites.
In this video, I discuss the importance of content for local SEO.
Creating service pages for your business is crucial. You should have content for every single service you offer on a different page.
In this video, I cover heading tags for SEO.
In this video, I cover adding alt text to your images. I also mention Google's Picasa tool which you can use to add longitude and latitude coordinate to your image based on location. This will also help with local SEO.
Writing content does not need to be expensive, you can hire writers for as little as $5 per article from Fiverr.
Linking to other content on your website is something Google will take into account when ranking. I cover it briefly in this video as a best practice.
Jetpack is a free plugin that you can combine with their publicize feature to automatically post on social media when you add content to your website.
Reviews are a huge part of boosting your local rankings, they also help generate more interest from potential new clients.
In this video, I show you how to use a review generator handout template to ask your clients for reviews on Google.
In this video, I briefly discuss what Backlinks are and how they affect your rankings.
I show you how to use a platform called Marketer's center to help you build some simple backlinks with social profiles.
Thumbtack is a great site for listing your business.
Angie's List and Homeadvisor are some other sites worth looking at.
Feel free to send me a message here on Udemy if you need help.
Thanks for watching my course! I hope you learned a lot. If you have ideas for improvement feel free to start a discussion or send me a message.

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John Shea

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