Why Content Is So Important

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Transcript

So in the last video, I kind of briefly showed you the Yoast SEO tool, which covers a very basic on page SEO, kind of overview of looking at the title, the meta description, the URL, the basic things that are shown in a Google search. So really, what I wanted to talk about is, if you're looking for a particular service, then you really need content in order to actually allow people to find that service. And generally, what I like to do is, you look at all the cities that surround your your general area, you generally want to start out with the city that you're based out of. And then from there, you want to build out a list of all the services that you offer. What you want to do is actually have articles that are going to be created whether or not they're written by you, or you could pay someone else to write them.

I'm even going to show you how you could do this very cheaply towards the end of this, this particular section. And within each of those articles, you're going to focus on that one service for that one city. So let's take this example. I've actually got a company here that I do some work with gentleman's services. I typed in one of the types of services that they offer, and something very simple. So if I was looking for boiler service, and I was based out of Goshen, New York, this is something that I might typically type in.

So I've typed in boiler service, Goshen, New York, you can see up here at the top, and here are my results. I've got all the ads at the top of the ads on the right. And as I go down, they're actually listed now as an HVDC. contractor, so they show up number one in the maps, and you can see how really relevant This is because obviously, it says, Hey, they do hv AC. And at the same time, they've got 66 reviews, which, again, we've talked about once they get over five, this really starts to highlight them. So there's a pretty good chance if I'm someone that doesn't know who any of these businesses are, I'm probably gonna call Jones before I call a star because I see all these reviews and I'm like, wow, this company must be the one I should be going after.

So first off, they're number one here in the maps. And then it actually looks like a star is kind of beating them a little bit on this term. Again, we have perfect comfort, but Jones has some relevancy again down below that here. We've got boiler maintenance services in Orange County that's actually being ranked for this. We've got boiler replacement in Middletown, new Bergen, Goshen, again, their main website, and then again, heating services boiler repair. So they're literally just completely almost dominating this page, they have 123456 different areas that they're showing up on this page.

And granted, they're not number one organic. A lot of people I think just kind of lean on the maps, and that's really why we're talking about it in this course. But what you're gonna find is that with content if we start expanding out of their hometown, I know that Jones I believe, I want to say they're based out of I don't think Goshen is the home hometown, so it's going to be a little bit harder for them to start showing up in maps when you start expanding out. Their direct the direct city that they're based out of. And what you're going to want to do is start building out content pages for all those different things. So a lot of these aren't even specifically targeted towards just, I mean, I guess in some ways they are boiler service, I didn't get quite as specific.

Let me try this one, let's do boiler maintenance services. I'm going to actually make it the exact title of this article down here. I know that's pretty in some ways, it's very specific, but I haven't looked at this one myself. So it looks like they're actually not showing up in the maps here at the top three, but they do show up all over the place in the organic for this 1123 times. So again, they've also got the schema markup, which I know we briefly talked about. This is something we implemented and something you could also have done with that local SEO plugin by Yoast is they have their review showing up in the organic results as well.

So it's really given them a boost there and people are gonna see that It's going to make it easier for them to click on it. So each of these articles, if I go into it, you can see that it's completely tailored to boiler maintenance services. How maintenance can improve efficiency in Orange County, you know, we're kind of repeating the city name. And this is a very simple article. I mean, this is not even 500 words, if I were to take a guess, and it doesn't even look like they're specifically targeting too much on like the whole exact keyword of boiler maintenance services. But what's really happening here is because we're so we're so specifically targeted, these keywords are going to be easy to rank.

And there's a pretty good chance if we continue to build out different service keywords in different cities. We're just going to see, overall, Google is going to pick up on these different terms and different articles. And it's going to start to rank us higher. And when people are looking for our services in these different cities in our surrounding area, there's a pretty good chance we're going to start showing up so this is why it content is so important. And this is why we're going to be talking about in the next few lectures.

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