01 About letters

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Transcript

Hello friends here we go again. Let's talk about letters. typography is a technique of arranging text. The text that is displayed wrong is difficult to understand and also can bring bad effect to your work. That's clear right take place makes a mood while reading the same word in difficult typefaces, we will take and deeper. Also, you should think about your target out there that the typeface is made for let me call four types of fonts serif antiqua sensory, grotesque, handwritten and degrading serif font has a traditional form.

It is tricky and expressive. Sans Serif looks more modern, the form is clearer, that makes it more readable. And this typeface is used very commonly in infographic and in motion design, because the time of reading is really short. There. The information is needed to be shown quickly. That repeats the idea of motion design.

Script is an imitation of a handwritten, it is elegant and informative, usually used in the spheres of fashion and beauty products, the corrective databases usually they have a unique art vision. Let's talk about tracking tracking is a Settings option it is the distance between letters master times, the tracking is worth to be standard but while increasing the size of letters for example, in heading, one can change the track and and the ledgers will be closer or a big value of tracking should be used in lower cases. In this case, you should tune the settings manual and this is kerning. It just in this space between pairs of letter letters have different shapes and in several occasions, the spaces between pairs of letters is too large. That should be manually. It is a cool web page again, Birkin train Kearney tried move letters help to this web page, it can be useful for you in future.

By the way, this set of letters is called points by using points you can affect the viewer. So, the important parts like titles and headings should have bigger size than the main content of the text the space between the lines is called leading it is based on the size and is calculated by problem but it is really big size, the leading should be decreased. If you use blocks of text in motion design trying to make them short the more it is, the less tension will be. The optimal length of the line is 710 words, but it is used not very often. It can help you in presentation or something like that. Because not only is it them is mostly the work with titles or headings, or bloggers.

If you need to combine two different typefaces, they should be differ but not too different. The simplest combination is serif sans serif. Also, you can use the same typefaces by different by font, like bald heading, and thin text or title by lowercase. Answer even Text body do contrast between typefaces because it should be noticed even by skimming. Either scan the lower case capital and an italic Laurel case is usually used in the text body capitals in titles and italic for secondary information. For example, short description let's turn to the most important thing in motion design to idea in the mobile LED is called Helvetica when heroes said, I don't think the type should be expressive at all.

I can read the words With an interface and it doesn't have a look like a dog, but I think that in motion design, when you write dog it should work. The quicker you bring the idea to the viewer, the cooler you are, I can split text in motion design into two groups. First, difficult technical performance when the text is in another amount of design and all the composition is based on the text or the text of idea, unusual appearance of the letters or the way of transformation of the letters to make them memorable. It is good for you, if you can combine these two aspects. And at the beginning I'd like to give you a task to train the ideas, choose the word and without any difficult information, make something like this. I give you these examples.

To even clues, you can choose one of them or make your own one. So try to be a little bit more creative because this is that everyone is expecting from you

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