When I started my freelance copywriting business way back in 1991, I had zero experience as a copywriter. I had no clients, I had no samples, and I had not written a single word of promotional copy, ever, for anyone. And yet within a few weeks of starting out, I was earning money as a freelance copywriter.
That was twenty-six years ago. Today, getting started is even easier. And even harder.
I've worked as a freelance copywriter and as a staff copywriter at ad agencies. I have written in all of the channels: offline, online, outdoor, mobile, and broadcast.
I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans, and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide. I've written copy for some of the top agencies in the world, including Blitz, Cossette, J. Walter Thompson, and Leo Burnett.
I got married, bought a house, and raised two kids on my freelance copywriting salary alone.
In case you're wondering, I've been teaching copywriting since 1995.
This course teaches you how to start a freelance copywriting business in a week. I teach you the steps I took to get started. And I teach you the lessons I learned along the way as I freelanced for businesses, agencies, and non-profit organizations in North America and around the world. At the end of this course, you’ll know how to launch your freelance copywriting business in seven days.
Learn seven proven steps to get started as a freelance copywriter:
This course is divided into seven sections, each one corresponding to a day of the week.
On day one, you create your portfolio. I tell you why you need a portfolio, what you need in your portfolio, and how to create an effective portfolio from scratch.
On day two, you brand yourself. I teach you how to brand yourself with a company name, a website, and branded email.
On day three, you pick your perfect client. We examine the three major markets for your freelance copywriting services, and I describe the qualities you need to look for in the perfect client.
On day four, you perfect your pitch. I teach you the two ways you need to pitch yourself to potential clients. And I describe the questions you need to answer whenever you are out looking for a business.
On day five, you start looking for a business. Without paying clients, you'll go broke. I teach you how to pick up the phone and talk to potential clients. I teach you what to say when to say it, and how to present yourself professionally, so that prospective clients hire you.
On day six, you draft a letter of agreement. I teach you how to quote copywriting jobs, how to write a simple contract, and how to get agreements in writing.
On day seven, you start your first freelance copywriting project professionally. I teach you the things you need to do to appear professional from day one. And I give you helpful tips on how and when to invoice your first client.
Bonus lecture: The course ends with a bonus lecture. I will tell you the things you need to do after you have launched your freelance copywriting business, the things that will guarantee your long-term success.
This course is filled with practical, step-by-step advice, tools, tips, and tricks that I've learned over the years as a freelance copywriter. I use dozens of examples from the real world of freelancing. I describe what works and what doesn't work. I tell you about mistakes and how you can avoid them. You will also learn, indirectly, from other successful freelance copywriters. We'll look at how they brand themselves, how they describe their services, how they pitch themselves, how they set themselves apart from competing copywriters, and plenty more.
Are you an ideal student for this course?
I designed this course for copywriters and aspiring copywriters who want to start a freelance copywriting business.
This course teaches you how to become a freelance copywriter in seven days. It teaches you the steps you must take to brand yourself, find clients, pitch yourself, land clients, negotiate agreements, conduct yourself like a professional freelance copywriter, and get paid.