Even though this data is starting to make sense in the form of a chart, it could be helpful to see some of it as a graph. I just want to go through one quick example as to how to tell a better story using a graph versus this chart. For example, if I want to see the correlation between number of impressions and the amount of money spent on a campaign, I should be able to graph this fairly easily. Even though we called out this campaign here, which had a high amount of money spent, versus a high number of impressions, we can't quite see the correlation between the amount of money we spent on a campaign to the number of impressions that receives I want to do is select our data and then insert a chart. You can choose a recommended chart and see a preview or you can select your own If we do the scatterplot, for instance, we'll see individual data points based on the number of impressions and the amount spent on the campaign.
This can be fairly helpful, but there's some key things that we want to include. For example, if we head over to this chart element area in the upper left hand corner, we can include a trend line. This will show us the relative spend compared to the number of impressions we received. We also want to make sure that our graph is labeled appropriately, you have to remember that your viewer probably doesn't understand what this chart means. So first, we'll start with a title. amount spent is helpful, but it doesn't tell the whole story.
We can double click it to change it. Now we have a more clear title. We also can include axis titles. If we go back to add chart element in the upper left hand corner, you'll see there's a lot of options. We can label both the horizontal and the vertical axis or the x and y axes. Our x axis is the number of impressions.
And our Y axis is the amount of money making more sense already. If you're bringing this chart into a Word document, make sure it's large enough to be able to read You'll also be able to see each individual data point if you hover over it. If you want to add some flair or just ease of readability for your graph, you can do that by double clicking to open this chart area formatting section, you have the opportunity to change the type of fill, transparent, or a color. Even some sort of transparency. There are a lot of options here. So if you're making a really formalized report, you can use this to match the template you're using will go back to white.
These effects here are literally just the effects on the actual template. So you'll see here that there's a shadow but we can remove it and some other neat effects. Ultimately, the text is what's most important. can easily see the difference as I select these, of how they work. I always recommend solid fill and black text. Everything else is really just your aesthetic.
But I always want to reiterate that it's important that this is readable. You want your user to be able to see what you're saying and be able to tell the best story