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Reporting on Paid Social Media Campaigns

Learn how to develop a report template to use for any paid or organic social media campaign.

Reporting on Paid Social Media Campaigns

Learn how to develop a report template to use for any paid or organic social media campaign.
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About the Class

After initiating a paid social media campaign, it is essential to develop a report to share with key stakeholders. In this course, you will understand ROI for your business, key metrics to determine success, and ultimately how to build a worthwhile and beneficial report which provides helpful insight and future recommendations.

Who should take this course?

This course is for beginners.

Author

Jackie Vetrano

Digital strategist, integrated marketer, podcaster, data analyst
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I’m Jackie. It’s great to meet you. I spend most of my time at the University of North Carolina at Chapel Hill. I’ve been fortunate enough to work and learn alongside leaders in higher education, marketing, and digital engagement as the University’s online marketing and social media manager since February 2018. I am primarily tasked with...

Class Requirements

You should have a basic understanding of Microsoft Excel.

What's Included

Level: Beginner
Duration: 36 minutes
10 Videos
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