The Complete Email Marketing Course for Small Businesses

Learn how to create standard and automated email campaigns with tools like MailChimp and grow your business and sales.

The Complete Email Marketing Course for Small Businesses

Learn how to create standard and automated email campaigns with tools like MailChimp and grow your business and sales.
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About the Class

Email marketing is an incredibly effective way to reach your customers, sell more products, drive more traffic, and increase brand awareness. In this course, I walk through the basics of getting set up with email marketing, cover important stats, best practices, and show hands-on examples of creating lists and campaigns from scratch.

What will you learn in this course?

  • Email marketing basics - Important stats about performance and best practices, as well as what you need to know before getting started
  • Building a list - How to set up your list, important contacts, and create a sign-up form
  • Creating a campaign - Walkthrough building your first campaign using a What You See Is What You Get editor on MailChimp
  • Finding free content - Need high-quality images, video, or sound? I'll show you some great free resources to help with your campaign
  • Setup automation - 49% of all businesses use some form of automated emails. I show you how to set up your own
  • Drip campaigns - Drip Campaigns allow you to automatically send pre-built emails without manually setting up campaigns every time you get a new user
  • Reporting - After you send your first email, you should look at reporting to see who is opening them and what people are engaging with

By the end of this course you’ll be ready to set up an email campaign and properly schedule posts, set up a campaign, create automated emails, pull reporting, and build your business using email marketing.

This course is designed for beginners and up. Whether you’re an advertising pro just getting started with email, a small business owner, entrepreneur, or you’re just interested in email marketing, this course is for you.

Email marketing statistics:

  • 73% of millennials identify email as their preferred means of business communication
  • Tuesday is the best day of the week to send an email campaign
  • 49% of all businesses use some form of automated emails
  • 1:44 - Average ROI for every dollar spent on an email campaign in the U.S.
  • 20% - Average open rate of email campaigns

Author

Ben Silverstein

Digital Advertising Professional & Entrepreneur in NYC
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a...

School

Ben Silverstein's School

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What's Included

Language: English
Level: Beginner
Skills: Drip Campaign, Digital Marketing, Business, Email Lists, Email Advertising, MailChimp, Email Marketing
Age groups: All ages
Duration: 59 minutes
10 Videos
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