Meaning of Marketing

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Firstly, what is marketing? marketing based on the business dictionary marketing is the management process to wish Goosen services move from concept to the customers is includes the coordination. In this definition, you will not be able to see a lot of details and it's a very concise definition which does not describe a lot of other marketing concepts, which are defined by the definition of our marketing guru Philip Kotler. As for Philip Kotler, the marketing is science and art of exploring, creating and delivering value to satisfy the needs of customers market at a profit. Marketing also identifies the needs and desires which are unfulfilled means you need to explore the market see what the customers need, what am our needs are not Fulfill, it also defines measures and quantify the size of marketing and pinpoints which segment is of the company is capable of serving the best and designs and promotes appropriate products and services is a very long definition.

Let us summarize it is about exploring the market and the customer needs, creating and delivering the value appropriate products to the targeted segment of customers there is no point in marketing to a mass customer where you may be doing your marketing efforts and the customers are not buying your product because they need it. So, the first important aspect is Who are your customers what are their needs and market your product to your market to your targeted segments only because we want to do the marketing at a profit. So the cost of selling should not outweigh the profits. Coming out of it. So it has to the marketing concept always has to be to be able to sell and deliver the value at a profit to the company which is the ultimate objective of the company. Okay.

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