What is Traditional Marketing

3 minutes
Share the link to this page
Copied
  Completed

Transcript

Hi Welcome back. In this video we are going to learn what is traditional marketing or also called as outbound marketing. Why is it called outbound marketing because we are trying to deliver our mind our message to the customer or we are reaching out to the customer. So traditionally methods of marketing are we trying to buy the radio ads? by printing ads, you might see newspaper advertisements, we will see new magazine advertisements, we are also buying that email list still happens. You can go on internet, buy lists of hundreds of thousands of customers by paying them some money and then try to send an email blast but how many times it works, how many of them are correct, how many of them are updated.

Then you also do cold calling where a call center and higher call center and those peoples are trying to call everybody without understanding their needs. So that's called cold calling without getting in. It to be taught about your products and services. You may do advertising on the billboards on the road on the on the cross roads or in the on the buildings, you can do a lot of other types of this. Or you can sponsor a booth at a trade show or a pair or on different functions you can spend. The sponsorships are quite expensive.

You can spend thousands of dollars to sponsor or get your logo out there on the background or backdrop or a booth somewhere to be able to sell your products. So these are the traditional methods of marketing. So, traditional marketing or outbound marketing, basically it is pushing the marketing messages out to a given audience and hoping them to respond to you and get trying to get a lead and trying to get the new businesses so we we have disrobing In trying to pushing our target audience to come to us together new businesses. So over the time traditional marketing or our marketing, it seems like costly and too much pushy. So we are trying to thinking what are the alternative and more effective ways of doing marketing to get new business sense and to grow the businesses. Although the problem with outbound marketing is that people are now getting insensitive to see these ads, how many times you read a newspaper and you really pay attention to the news or the ads, you normally want to read only the news.

You may see the ad, but not really think about it. You may receive a call which may be in a meeting and you get disturbed by a full color and getting you frustrated or when you're driving past billboards never see never notice what's written on it maybe 10 times a day, but you will never notice because people are getting immune to this kind of marketing. So that's why the new traditional new modern way of marketing are coming up which are called inbound marketing, where we invite or a customer is trying to find you on the business, especially in the digital marketing era. So in the future videos, we're gonna be learning more about the inbound marketing, what are they and how your customers will find you.

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.