Hayes was a founding member of seminal London agency Cunning Stunts. As Creative Director, he created some of the most notorious PR Stunts in the U.K. before going on to spend 4 years working on the multiple award winning MINI Cooper experiential campaign.
Launching Cunning in New York he went on to create experiential and nontraditional campaigns for clients such as HSBC, Unilever, Diageo and NBC.
Hayes believes, “that in a world where media can be anything, the idea has to be everything.”
In addition to client work, he has hosted creative workshops and lectures on non-traditional marketing across the world, including: Central St Martins, London, NYU, New York, and LaSalle International Collefe of Fashion, Design and Art, Montreal.
“Pregnant with marketing genius.” - ADWEEK
“Can always be relied on for fresh thinking.” Jon Wilkins, Founder, Naked
“All round box-free thinker.” - CNET
“Off the page, in your face.” - BRANDWEEK
“One of the most notable, accomplished thought-leaders in his sector.” - Richard Powell, Vice-Consul Creative & Digital Media UK Trade and Investment